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Posts tagged Online Promotion
Reporting in 140 Characters: Twitter’s Guide for Journalists
Jul 5th
Social media rears its head whenever news breaks. Facebook, once the pinnacle of information-sharing, held its own for fast news stories, with Reuters, BBC News and Sky all using it – in conjunction with their websites, news tickers, and YouTube channels – to get news out onto the Internet fast, so that it can be used on the blogosphere, and perhaps even get noticed by the general public. However, in recent years, nothing can hope to beat Twitter, the fastest-updated social networking site ever created, which journalists have praised on account of the fact that typing a headline and hitting “send” is remarkably easy, wherever you are.
To work on this, Twitter has launched its own guide for journalists – “Twitter for Newsrooms” – encouraging the hashtag #TfN. TfN defines a “common bond” between news reporters: “the desire to make a difference in the world, bringing reliable information to the communities you serve”. The four sections of the service – report, engage, publish and extra – provide support for journalists across the globe, providing support for those not yet au fait with the power of microblogging, and networking for those who are.
Facebook itself has also launched a resource for journalism, encouraging news More >
Google Checkout Badges
Jun 24th
The Google checkout badges, which have formed part of the AdWords listings for over four years, have been dropped by Google.
According to eCommerceCircle, Google reportedly said, “We’re making this change to improve the user experience on Google search results pages.”
The move comes as Google looks to freshen up their operations with the new +1 badge. This new badge is designed as a way of endorsing a post, website or search result. It will act similarly to the Facebook “Like” button.
If you want to know more about the new +1 button and how it could affect the Search Engine Optimisation for your business, contact Areatrade.
How can I get customers to review my business listing on Google Places?
Jun 23rd
Good reviews on your Google Places listing will encourage potential customers to choose your company, they can help create a positive image of the company, and people are more likely to choose your business over one which is similar but has either no comments or negative ones.
There are several ways to get customers, who are satisfied with your products/services, to review your listing. You could use a newsletter to suggest the idea, or when you send a receipt or confirmation email of a recent product purchased, you could suggest that they review your business on Google Places.
You will need the link of your listing for them to review it, to find the correct link, you need to go to your Google Places Listing page, and in the top right hand corner, there will be a tab, marked “Link” click this and it will automatically copy this for you, you can then paste this link in to emails/newsletters etc and send this link to clients.
If you are interested in getting reviews to your Google Places listing, contact Areatrade. We understand how important social media is. Areatrade can create your listing, optimise it and help with getting your clients to review the listing.
More >
Social media giant Facebook announces Single Sign-on, Places API, Deals, Mobile App Updates
Nov 4th
Popular social network Facebook announced a torrent of updates to its mobile products, namely four things: single sign-on, opening up its Places API, allowing businesses to attach deals to their Facebook Place page, and updates to its iPhone and Android apps.
Single Sign-on
Facebook are seeking to limit the amount of typing of long passwords and usernames that a user has to go through inside mobile apps by allowing integration with Facebook in a similar way to what you may see on many websites that you visit. People with the Facebook app installed on their smartphone will be able to log in to other mobile apps using their Facebook account, no giving up of private credentials necessary.
The Places API
Developers can now access the popular Places product to utilise in their own apps and websites. Places is a location based tools that allows Facebook users to ‘check in’ at locations and tag their friends, in a similar vein to location based social networks like Foursquare and Gowalla. The API allows developers to link their own products to this tool so that, for example, Foursquare check ins could be duplicated to Facebook Places. Developers will be able to read data from the tool, write More >